We thought we understood each other until text era came and we needed emojis.

We thought we were strong until a reply from a twitter troll and our inner selves shuttered.

We thought we offered a good service until we saw ourself in a boycott campaign in a facebook page.

We thought we could control how people would think about, what people would talk about like we used to do until a new service came along instead of what we restricted.

And that is digital transformation.

It is not about an ugly stock photo where finger_touching_a_transparent_screen or wth face_turning_to_chips.

It is about a changing era, changing behaviours and about how we deal with it. 

It is a changing mindset.

Embed from Getty Images

(really what the heck is such photo…)